By Shel Horowitz
Chelsea Green Publishing, 2000
Soft cover, 7.75" x 10", 306 pages
Only one-third of all new businessed reach their fifth year. Those who succeed against the odds have savvy marketeers behind them. Grassroots Marketing: Getting Noticed in a Noisy World gives you the tools for marketing success. You'll learn how to:
Chelsea Green Publishing, 2000
Soft cover, 7.75" x 10", 306 pages
Only one-third of all new businessed reach their fifth year. Those who succeed against the odds have savvy marketeers behind them. Grassroots Marketing: Getting Noticed in a Noisy World gives you the tools for marketing success. You'll learn how to:
- create an affordable, effective marketing communications plan
- get free publicity
- stretch every marketing dollar
- differentitate between genuinely useful opportunities and time-wasting money pits
- tap the incredible marketing resources of the Internet--without being flamed
- measure the effectiveness of your marketing